We have developped products and services to answer our client’s specific needs

Zins Beauchesne and Associates can help you develop solid marketing strategies or a comprehensive marketing planning or strategic marketing planning process.

Zins Beauchesne and Associates can also provide you with customized services that are tailor-made to your specific needs.


Strategic Diagnostics

  • Market studies
  • Competitive assessments
  • Strategic and marketing benchmarking
  • Analyses of client portfolios (estimates of client value and profitability)
  • Assessments and analyses of corporate performance, products, services
  • Strategic monitoring: markets, trends, competition, technologies, and environment

Development of Comprehensive and Corporate Strategies

  • Definition of sales objectives and forecasts
  • Market segmentation and prioritization, based on client valuation (CVM)
  • Definition of targets (product/market match) and positioning
  • Development of positioning and branding / brand image strategies
  • Development of aggressive and defensive marketing strategies
    • Growth strategies (increase in market share, development of new markets, geographic expansion, globalization)
    • Strategies for market penetration, development of niches, diversification

Development of Operational and Support Strategies

  • Analyses of product/service portfolios
  • Product-mix strategies
  • Strategic brand analyses
  • Branding strategies
  • Assessments of brand equity
  • Brand positioning
  • Pricing strategies
  • Definition of sales and distribution systems
  • Customer service strategies
  • Client-side strategies
  • Relational marketing and customer relationship management (CRM)
  • Communication and advertising strategies
  • Web strategies


  • Drawing up strategic and marketing plans
  • New product / new concept launch

Organization, Implementation, and Control

  • Assistance in implementing marketing plans (organizing, dissemination, training, budgeting, fine-tuning)
  • Measurement and evaluation of the marketing strategies and plan performance
  • Help in setting up a client organization


Contact us!