We have developped products and services to answer our client’s specific needs
MARKETING RESEARCH
Most Frequently Requested Services
- Market studies (profiles, behaviours, perceptions)
- Market segmentation analysis
- Customer lifetime value assessments
- Demand assessments
- Customer satisfaction and expectation ratings (monitoring and benchmarking studies)
- Service quality ratings
- Positioning analyses of stores/branches, concepts, products and services
- Performance assessments of stores/branches, concepts, products and services
- Market tests of stores/branches, concepts, products and services
- Price testing / elasticity assessments
- Pre and post-testing of advertising campaigns, advertising and promotional concept testing, effectiveness ratings
- Brand equity ratings
- Business location studies
- Studies on customer points of origin
Available Tools
- Powerful statistical analysis tools (perceptual mapping, clustering, factorial analyses, correspondence analyses, discriminant analyses, logistic regressions, etc.)
- Data-mining
- Fifty-five computer-assisted telephone interviewing stations (CATI), providing real-time data entries and ongoing monitoring and eavesdropping of surveys in progress
- Online surveys
- Two focus group rooms (with an observation room and a recording system) located in Montreal and Quebec City
- QUEBEC SOCIO-STYLES: a powerful tool for psychographic segmenting, decision-making and forecasting (based on surveys with 3,000 + respondents)
- Geomarketing tools using data from Statistics Canada and other databases
- An international network of research correspondents
- An international network of experts