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In today’s business climate, success is increasingly contingent on a company’s ability to grow rapidly and to market innovative and distinctive new products. But for a company to gain a competitive edge and design its products more effectively, it must formalize and master its new product management.

NEW PRODUCTS MANAGEMENT

By calling on consultants specialized in new product management, a firm can review and adapt its practices before, during and after projects with a view to improving both its success rates and its return on investment.

And this is where the experts at Zins Beauchesne and Associates come in. We support firms who want to improve their product innovation processes. Our main services include:

A. Designing and implementing processes to manage new product portfolio projects
B. Designing and implementing product development processes

Our complementary services include:

1. Assessing existing new product management processes
2. Reducing new product development cycles times
3. Stimulating creative ideas
4. Supporting the development and marketing of innovative new products
5. Implementing risk management processes
6. Implementing project management processes

Here’s a brief overview of our expert services:

A. Designing and implementing processes to manage new product portfolio projects

Managing a portfolio of new product projects creates undeniable advantages because it enables companies to better target the strategic issues on which they wish to focus and thereby channel their resources into their most promising projects.

B. Designing and implementing product development processes

Implementing a rigorous “Stage Gate” process is the best way for a firm to improve its sales performance in matters of new product development.

When correctly used, this process can reduce product development costs and cycle times by 25% to 50%.

1. Assessing existing new product management processes

Assessing a firm’s existing processes provides a situational analysis of its new product management and an analysis of its product development performance, from which we can propose an action plan with step-by-step recommendations.

2. Reducing new product development cycles times

Even with good product development processes, some firms have high failure rates because they take too much time launching their products. Fortunately, new approaches have recently been devised to speed up the development cycle of new products and thus considerably shorten the time-to-market schedule.

3. Stimulating creative ideas

The kind of innovative product that generates corporate growth is seldom the result of wishful thinking, but rather the by-product of a simple yet structured approach that stimulates exciting new ideas. There are various techniques and methods that can trigger this process at every organizational level, and the resulting synergy gives firms a huge competitive edge in many respects.

4. Supporting the development and marketing of innovative new products

Having your project team coached throughout the product development process and marketing phase gives your internal resources gain access to a product development expert. This seasoned consultant can optimize results by implementing practices that will help improve the speed and quality of your process, from the idea stage to the marketing stage. Support services such as focus groups, concept testing and market potential assessments can also be integrated into this approach.

5. Implementing risk management processes

Every project carries some degree of risk. But product development projects, especially innovative projects, are even riskier. Risks must be managed to avoid negative consequences and ensure the whole project isn’t jeopardized.

6. Implementing project management processes

Managing product development is first and foremost about successfully managing a project. And basic practices such as identifying a fully accountable project manager, assigning an effective project team, and rigorously planning all project activities are at the core of a successful product development project.

The Zins Beauchesne and Associates team

The people at Zins Beauchesne and Associates have the skills and expertise to effectively support your firm’s innovative project, no matter your industry or size.

Contact one of our multidisciplinary experts today. We look forward to talking about your project.

 

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