Over the years, numerous clients have trusted our firm for interventions in the Tourism, Leisure and Cultural sector

The tourism, leisure and culture sector is growing all over the world. However, tourism trends are constantly changing, especially in regard to client profiles and behaviours and the product and experiential offer fuelled by technological and Internet advances, societal changes, cultural globalization, the transformation of Canada and Quebec, and multiculturalism. The ways in which people find information, distract themselves, and learn about cultural events has radically changed, as have leisure and cultural activities and the ways in which information is disseminated.

Media and cultural businesses must therefore keep reinventing themselves by gaining a better understanding of the behaviours, needs and expectations of their audiences, keeping track of the direct and indirect competition, and constantly innovating their business practices.

Zins Beauchesne and Associates works with players of every kind in the tourism, leisure and culture sector, from individual businesspeople, to public agencies, tourism offices, and industry or regional associations. Zins Beauchesne and Associates also offers personalized services to address the specific needs of the situation - be it deciding on an investment project, analyzing the market and market potential, marketing planning or business development.

Most Frequently Requested Services

Development Plans

  • Offering diagnoses
  • Main thrusts of development
  • Development and promotion of assets and attractions
  • Product set-up and accessibility
  • Development plan (local or regional)
  • Development plan (sector)

Strategic Marketing Plans

  • Definition of objectives
  • Analyses of markets and potential customers
  • Identification of target markets
  • Support strategies: offering, tourist welcome facilities, travel information
  • Tour packaging strategies
  • Distribution and sales strategies
  • Communication strategies
  • Revenue generation and price strategies

Communications Plans

  • Definition of communication objectives
  • Target audiences
  • Main thrusts of communication
  • Media mixes
  • Electronic marketing and Internet strategies
  • International marketing plans
  • Branding strategies / brand image development

Pre-feasibility / Feasibility Studies and Business Plan

  • Potential markets evaluation
  • Potential revenues evaluation
  • Attendance and revenues estimates
  • Financial statements (revenues and expenses)
  • Formal business plan

Among the clients of Zins Beauchesne and Associates 

Industry associations
Fédération des clubs de motoneigistes du Québec, Fédération québécoise des clubs de QUAD, Fédération des pourvoyeurs du Québec (AEQ), Association des producteurs d’aventure du Québec, Société des musées québécois, Association des expositions agricoles, réseau des économusées, St. Lawrence Cruise Association

Regional tourism associations
Tourisme Montréal, OTQ, Banff Lake Louise Tourism, ATR Gaspésie, Tourisme Cantons-de-l’Est, Tourisme Laurentides, Tourisme Chaudière-Appalaches, ATR Bas-Saint-Laurent, Le Québec maritime, ATR Îles-de-la-Madeleine, ATR Abitibi-Témiscamingue, Ottawa Tourism, ATR Charlevoix, ATR Outaouais, ATR Manicouagan, Tourisme Montérégie

Museum and Cultural Institutions

Société des musées québécois, Musée Pointe-à-Callière, Musée des beaux-arts de Montréal, Musée des beaux-arts du Québec, Musée d’art contemporain, Société Économusée, Musées de la civilisation

Attractions and Events

Carnaval de Québec, Festival des lumières de Québec, Feux d’artifice-La Ronde, Traversée internationale du Lac-Saint-Jean, Production Elvis Story, Festival Rythmes du monde, Expositions agricoles du Québec

Tourist attractions
Le Petit Témis, La Véloroute des Bleuets, Forillon National Park, Fort Lennox National Historic Site, Lachine Canal, La Ronde, Québec Winter Carnaval, Massif de la Petite-Rivière-Saint-François, Mawandoseg Kitigan Zibi, Croisières Baie-Comeau, Val-Jalbert historic village

Auditoriums/Theaters

Place des Arts, Orchestre Symphonique de Montréal, Basilique Notre-Dame de Montréal, Salle Albert-Rousseau, École de cirque de Québec, Grand Théâtre de Québec, Imax Québec, Cirque du Soleil, Capitole de Québec

CLDs (Local development councils), MRCs (regional county municipalities), cities and municipalities Centre-de-la-Mauricie, City of Montreal, Drummondville, Granby, Jonquière, La Baie, Lac-Beauport, Lévis, Maniwaki, Minganie, Quebec City, Sherbrooke, Ste-Adèle, Ste-Agathe, St-Pacôme, St-Sauveur

Travel agencies and businesses
Parks Canada, Tremblant-Intrawest, Régie des installations olympiques, Société du parc Jean-Drapeau, Société du Vieux-Port de Montréal, Hôtels Germain, Spa Le Scandinave

Provincial agencies
Tourisme Québec, Emploi-Québec, Fonds de solidarité, Investissement Québec / SGF, Sépaq

National or international agencies
World Tourism Organisation (WTO), Canadian Tourism Commission, Economic Development Canada, Travel Alberta, Newfoundland Department of Tourism, New Brunswick Department of Tourism

 

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