Over the years, many technologies, Web and telecommunications organizations have trusted our firm


Technology and software businesses are dealing with a particular environment in many respects: historic market data is often non-existent, the competition keeps changing, technological advances are swift and time cycles change quickly, marketing approaches are not or adapted or are poorly adapted, and technical environments are sometimes highly complex.

Zins Beauchesne and Associates offers customized services to technology businesses in order to help them:

  • Analyze technology and emerging economy clusters and industries
  • Evaluate the market potential of a new technology or innovation
  • Understand their clients’ needs and changes in the market
  • Outline the best marketing strategies (product, pricing, promotion/advertising, distribution)
  • Identify the right positioning to generate an effective marketing plan
  • Increase their sales and performance
  • Generate growth on outside markets
  • Develop and market new products

We are highly seasoned in several technology specialities, including platforms, management applications, telecommunications and onboard systems, multimedia and assisted training,  CAO-FAO, voice simulation and recognition, etc. We’re on top of the latest trends in the area of marketing, marketing strategies, and innovative industry-specific business models. Our team of professionals can effectively advise you on:

  • Using relevant information
  • Defining the best strategies and action plans
  • Implementing a strategic plan and a winning action plan

Our experts have acquired specific areas of expertise, having worked for technology firms and consulted on various mandates to develop price strategies, negotiate international partnerships or strategic alliances, and market both start-up and public technology outfits.

 Most Frequently Requested Services

  • Sector-based analysis and benchmarking
  • Concept or product testing
  • National and international market studies
  • Customer satisfaction studies
  • Technical and marketing analyses
  • Strategic and marketing planning
  • Marketing strategies (positioning, distribution, pricing, etc.)
  • Export planning
  • New product management

We’ve advised many businesses and agencies, including:


  • AFFI
  • Advitech Solutions, BIOS Agriculture
  • Bell
  • Bewave (Groupe LSI)
  • CGI
  • Distech Control
  • Dery Telecom
  • Hydro-Québec
  • Icam Technologies, Genicad
  • Imagem
  • INRS
  • Métricom, Bergix
  • Orange
  • PG Solutions
  • Positron
  • Sovar
  • Telus
  • Vidéotron
  • Vision globale
  • 2020 Technologies

Electronic equipments

  • ABB / Bomem / Copek Électro
  • Microtec
  • Micro-Contrôle


  • D4M
  • DVP Technologies
  • Prival
  • TolbaZ
  • CTZoom

Applied research

  • Institut de recherche d’Hydro-Québec (IREQ)

Speach recognition

  • Inzigo

Technology transfer and valorisation


Other business solutions

  • Teximus
  • Maestro Technologies
  • Integrim
  • Réseau Ovation
  • Imagem
  • Intelligere
  • Marcotte Smart Systems
  • PG Mensys
  • Perfectim
  • Groupe ID
  • Tektron Micro-Carte
  • Traitement de documents : Conseil du Trésor
  • Technologies MWM
  • Socomar


Ask for our brochure at [email protected]