Over the years, numerous clients have trusted our firm for interventions in the Retail sector

The retail industry is constantly changing. Such factors as our aging population, our lack of free time and hectic pace of life, better informed and more demanding consumers, increased competition, the arrival of major players, and mergers & acquisitions have accentuated the concentration and erosion of brands, generated recruitment problems and complicated the retention of a qualified and motivated labor force.

All these trends have forced businesses, cities and commercial arteries to innovate and develop news ways of doing business: hyper-segmentation, loyalty programs, personalized services, new store concepts, better designed store layouts, the launch of new technologies, e-commerce and Web strategy development, partnerships between businesses and leisure activities (“fun shopping”, “lifestyle retailing”), etc.

With more than 30 years of experience in the retail industry, solid expertise and a proficient team, Zins Beauchesne and Associates has all the necessary tools and skills to help you meet your business challenges.

Most Frequently Requested Services

Marketing Research

  • Studies of target customers (profiles, behaviours, perceptions)
  • Market assessments
  • Customer satisfaction and expectation ratings (monitoring and benchmarking studies)
  • Service quality ratings
  • Positioning analyses of stores/branches, concepts, products and services
  • Marketing tests of stores/branches, concepts, products, services and pricing
  • Business location studies
  • Studies on customer points of origin
  • Impact studies

Analysis and Diagnoses

  • Structural analyses of the market, the industry and the competition
  • Benchmarking and best practice studies
  • Identification of development opportunities
  • Strategic marketing diagnoses
  • Sector-based analyses and diagnoses

Marketing Strategies

  • Comprehensive marketing strategy overhauls
  • Determination of target markets
  • Product and marketing mix strategies
  • Customer service strategies and customer relationship management
  • Pricing and policy strategies
  • Distribution and sales system strategies
  • Communication, promotion and advertising strategies
  • Branding strategies

Strategic and Marketing Planning

  • Strategic plans
  • Development plans
  • Marketing plans and programs
  • Communication, promotion and advertising plans
  • Business plans
  • Innovation strategies


Among the clients of Zins Beauchesne and Associates
Promotors and shopping centres:
  • Corporation des marchés publics de Montréal et de Québec
  • Cominar
  • Groupe de sociétés Westcliff
  • Gestion Immobilière Supra
  • Groupe immobilier St-Félix
  • Immeubles Immotec inc.
  • Intrawest
  • Ivanhoé / Cambridge
  • Les centres d’achats Beauward
  • Les Investissements Morguard inc.
  • Mail Centre-Ville de Québec

Retail chains and stores:

  • Banque Nationale
  • Bridgestone
  • Costco
  • Desjardins
  • Espace Bell
  • Goodyear Select
  • Groupe Fozani (Sports Experts)
  • Home Hardware
  • Jean Coutu
  • Le Château
  • Métro
  • Mobilier International
  • MoMo Sports
  • Nero Bianco
  • Pacini
  • Provigo / Loblaws
  • Rôtisseries St-Hubert
  • Proxim
  • SAQ
  • Sobeys / IGA
  • Unipneu
  • Van Houtte
Commercial arteries:
  • Baie-Comeau
  • Beauport
  • Gatineau
  • Granby
  • Jonquière
  • L’Assomption / Repentigny
  • La Baie
  • Lévis
  • Loretteville
  • Montreal (and many boroughs)
  • Quebec City (and many boroughs)
  • Rimouski
  • Saint-Sauveur
  • Ste-Agathe
  • Ste-Adèle
  • Valleyfield
  • Victoriaville
  • Many CLDs and MRCs


  • Comité sectoriel de main-d’oeuvre du commerce de détail
  • Conseil québécois du commece de détail


Ask for our brochure at [email protected]