Numerous clients have trusted our firm for interventions in the Manufacturing and Construction industries

Zins Beauchesne and Associates provides customized services to manufacturing companies that help them:

  • Understand the dynamics and issues of their target markets
  • Increase their sales and performance
  • Identify suitable distribution networks
  • Develop new markets or new clients
  • Develop new products for niche markets
  • Market new products
  • Develop effective strategies

Our team of professionals is experienced and knowledgeable of the latest trends in marketing, development strategies and innovation, which is why it is able to effectively assist clients in:

  • Analyzing the situation (diagnosis)
  • Gathering relevant information about the market, competition and trends
  • Developing the best strategies and an action plan
  • Implementing their plan

Our professionals have acquired specific expertise in several industrial sectors, including metal and composite materials, plastics and rubber, electrical and electronic products, vehicles, equipment, furniture, chemical products, construction materials, business services, etc.

In fact, Zins Beauchesne and Associates has performed many studies on a wide variety of products and materials for the entire construction value chain in Quebec. As part of these studies, our consultants have worked regularly with key stakeholders in the industry, which include manufacturers, research centres and many others, such as:

  • Engineers;
  • Architects;
  • General and specialized contractors;
  • Construction industry experts and building trades professionals;
  • Retailers and wholesalers of building materials, tools and equipment.

Most Frequently Requested Services

Marketing Research

  • Market studies
  • Sector analyses
  • Concept, product and service, pricing, packaging and consumer preference testing
  • Identification of development opportunities
  • Customer satisfaction, perception, and expectation ratings
  • Feasibility studies
  • Strategic marketing diagnoses

Marketing Stratégies

  • Redefinition of overall marketing strategies
  • Identification of target markets
  • New or existing product strategies and management
  • Product positioning and branding strategies
  • Pricing policy strategies
  • Distribution and sales system strategies
  • Customer service or distribution network strategies

Strategic Planning

Special Projects

  • Sales force management support
  • Business coaching services
  • Business turnarounds (in sales and marketing)
  • Searches for new clients / distributors
  • Sector strategies
  • Export strategies
  • Startups and expansion guidance and support

The figure below provides an overview of the activities of Zins Beauchesne and Associates’ team of consultants over the years.

Some of the organizations that Zins Beauchesne and Associates has assisted include:

  • Abitibibowater
  • Association canadienne de l’Industrie des Plastiques (ACIP)
  • Association de la construction du Québec (ACQ)
  • Association des Fabricants de Meubles du Québec (AFMQ)
  • Association des industriels forestiers du Québec (AIFQ)
  • Association des ingénieurs-conseils du Québec (AICQ)
  • Association des Maîtres Couvreurs du Québec (AMCQ)
  • Atelier de soudure Gilles Roy Inc.
  • Boa-Franc
  • Bureaux de promotion des produits du bois du Québec (QWEB)
  • Centre québécois de valorisation de la biomasse (CQVB)
  • Commission de la construction du Québec (CCQ)
  • Conseil de l’industrie forestière du Québec (CIFQ)
  • CSMO des industries de la transformation du bois
  • Domtar
  • Duchesne et fils
  • Escaliers Gilles Grenier
  • Fédération des Plastiques et Alliances Composites (FPAC)
  • Fenplast
  • FP Innovations
  • Groupe CANAM
  • Groupe Lauzon
  • Groupe Novatech
  • Groupe Permacom
  • Holcim Canada
  • Industrie Harnois
  • Industrie Manufacturière Mégantic
  • Institut de développement de produits (IDP)
  • IPL
  • Kruger
  • Laflamme
  • Metal 7
  • NuTone
  • Oldcastle APG
  • Ordre des ingénieurs du Québec (OIQ)
  • Ordre des architectes du Québec (OAQ)
  • Ouellet Canada
  • Ph Tech
  • Produits métalliques PMI
  • Régie du Bâtiment du Québec (RBQ)Société d’habitation du Québec (SHQ)Société canadienne d’hypothèque et de logement (SCHL)
  • Réseau des Ingénieurs du Québec (RIQ)
  • RIO Tinto Alcan
  • Saint-Gobain
  • Signature Bois Laurentides
  • Société générale de financement du Québec (SFG)
  • Société Immobilière du Québec (SIQ)
  • Thomas & Betts
  • Tricentris
  • Uniboard
  • Venmar
  • Walter Glass


Among the clients of Zins Beauchesne and Associates

  • Acier Leroux
  • Association des fabricants de meubles du Québec (AFMQ)
  • Alpha Design
  • Bombardier - équipements récréatifs
  • Dellux Technologies
  • Dutailier
  • EMF Containers
  • Fonderie Poitras
  • Korhani Canada inc.
  • MAAX - Bain Ultra
  • Maxi-Tour inc.
  • Minerais Bruneau inc.
  • OléotekPeintures APP
  • PH Tech
  • Prevost Car (VOLVO)
  • Prolab
  • Rousseau Métal inc.
  • Soucy Rivalair
  • Tornatech
  • Techni-Seal
  • Vallée
  • VKI Technologies (filiale de Van Houtte)
  • Vohl inc.


Ask for our brochure at [email protected]