Over the years, numerous clients have trusted our firm for interventions in the Health Care and Social Services sector

The restructuring of Quebec’s health and social services network has led to major changes in the organization and delivery of healthcare structures and services and in the habits of Quebecers. Over the past few years, Zins Beauchesne and Associates has been very involved in this field as a result of the many mandates it has conducted with various health and social service agencies and businesses. In fact, the professionals at Zins Beauchesne and Associates developed survey questionnaires used by a number of health and social service agencies to rate customer satisfaction and expectations, which were later used by several CSSSs, CLSCs, CHSLDs and hospitals.

Zins Beauchesne and Associates can serve you by delivering user expectation and satisfaction ratings, perception surveys, and solid approaches to improve the quality and nature of your services. We can help you find innovating new ways of serving your clients, adapting your services, and developing communications that meet your user needs and expectations.

Most Frequently Requested Services

Marketing and Social Research

  • Client expectation and satisfaction ratings
  • User behaviour analyses
  • Quantitative and qualitative needs assessments
  • Perception analyses
  • Multidimensional segmentation of users
  • Service concept testing
  • Advertising testing
  • Advertising and communication campaign assessments
  • Brochure, flyer and training material testing
  • Pricing and fee receptivity analyses

Marketing and Service Strategies

  • Development of pro-active strategies for adapting to change or affecting change
  • Determination of target audiences and users
  • Definition of objectives
  • Definition, analysis, implementation, and assessment of service strategies
  • Definition and assessment of communication and information strategies

Strategic and Marketing Analyses

  • Prospective analyses of the relevant environment and its influence on users and services
  • Changing environment analyses
  • Analysis and management of issues, threats and opportunities for the organization
  • Benchmarking and best practice studies

Development and Planning

  • Strategic plans and annual planning
  • Control systems and service and communications strategy assessments
  • Service portfolio management
  • Development of new services and markets
  • Communications, advertising, and information strategies and programs

Among the clients of Zins Beauchesne and Associates

Hospitals and Home Care Centres:

  • Centre hospitalier de l’Université Laval
  • Centre hospitalier Fleury
  • Centre hospitalier régional de Lanaudière
  • Centre hospitalier Richardson
  • CHLSD du Bas-Richelieu
  • Centre d’accueil Denis-Benjamin-Viger
  • Centre Rouville

Health and Social Service Centres and CLSC:

  • CLSC d’Ahuntsic et Montréal-Nord
  • CLSC de la Pointe-de-l’Île
  • CLSC de Saint-Léonard et Saint-Michel
  • CLSC de Lucille-Teasdale
  • CLSC Parc Extension
  • CLSC St-Henri
  • CLSC des Faubourgs
  • CLSC de la MRC de Montmagny
  • … and the Fédération des CLSC

Regional Health and Social Service agencies in:

  • Montréal-Centre
  • Saguenay-Lac-St-Jean
  • Mauricie-et-du-Centre-du-Québec
  • Laval
  • Laurentians
  • Outaouais

Miscellaneous other players in the healthcare field:

  • Ministère de la Santé et des services sociaux (Québec)
  • Ministère de la Sécurité Sociale et du Revenu
  • Régie de l’assurance maladie du Québec (RAMQ)
  • Services de réadaptation L’Intégrale
  • McKesson
  • Pharmabio Developpement
  • Fédération des médecins spécialistes du Québec
  • Fédération des médecins omnipraticiens du Québec


Ask for our brochure at [email protected]