Over the years, numerous clients have trusted our firm for interventions in the Food Industry

The food industry has recently undergone significant changes that have affected every aspect of the industry: production (the development of new methods, productivity gains, safety and traceability requirements), processing (the development of new products and technologies), distribution (globalization, computerization, concentration of players), consumption (the growing interest in ethnic and exotic dishes, organic foods, small portions and prepared meals).

As a result of this ever-changing environment, various industry players must adapt while considering their unique specificities. To this end, Zins Beauchesne and Associates supports businesses and agencies in various territories (regions, municipalities) to identify their development potential and build innovative strategies that can fulfil that potential.

Zins Beauchesne and Associates is regularly called on to work on:

Whatever your challenges - business growth, consolidating a competitive positioning, or developing new markets or innovation capabilities - Zins Beauchesne and Associates can help you meet those challenges by becoming your food industry partner.

Most Frequently Requested Services

Marketing Research

  • Market studies (profiles, behaviours, perceptions) and market potential segmentation analyses
  • Market assessments
  • Customer satisfaction, perception, and expectation ratings
  • Service quality ratings
  • Positioning studies on concepts, products and services
  • Concepts, product and service, pricing, packaging and consumer preference testing
  • Brand image measurement
  • Studies on customer points of origin / location studies

Analysis and Diagnoses

  • Structural analyses of the market, the industry and the competition
  • Benchmarking and best practice studies
  • Identification of development opportunities
  • Strategic marketing diagnoses
  • Sector-based analyses and diagnoses

Marketing Strategies

  • Corporate marketing strategy
  • Identification of target markets
  • Product positioning and branding strategies
  • Product strategies and new product management
  • Pricing policies and strategies
  • Distribution and sales system strategies
  • Communication, promotion and advertising strategies
  • Customer service or customer focus strategies

Strategic and Marketing Planning

  • Strategic plans
  • Marketing plans and programs
  • Communication, promotion and advertising programs
  • Business plans
  • Development plans
  • Innovation strategies and integrated innovation management
Among the clients of Zins Beauchesne and Associates

Subsidiaries and branches:

  • Agriculture and Agri-Food Canada
  • Aliments du Québec
  • Association des restaurateurs du Québec (ARQ)
  • CTAC
  • Centre de référence en agriculture et agroalimentaire du Québec (CRAAQ)
  • Comité sectoriel de main-d’œuvre du commerce alimentaire
  • Comité sectoriel de main-d’œuvre des pêches maritimes
  • Conseil de la boulangerie du Québec
  • Fédération des producteurs acéricoles du Québec
  • Fonds de développement de la transformation alimentaire (FDTA)
  • Les éleveurs de volaille
  • Table filière cheval du Québec
  • Table filière des productions maraîchères
  • Table filière de la serriculture maraîchère
  • Table filière boeuf
  • Table filière veau lourd
  • Association laitière de la chèvre du Québec
  • Société des éleveurs de moutons de race pure du Québec
  • UPA

Regions and territories :

  • Table de concertation agroalimentaire des Laurentides, de l’Outaouais et de la Montérégie-Est
  • Conseil des industries agroalimentaires de l’île de Montréal (CIBIM)
  • Conseil de l’agriculture et de l’agroalimentaire pour le développement de la Région de Québec (CAADRQ)
  • CAE des Laurentides, SODET, plusieurs CLD, etc.

Entreprises :

  • Agrinove
  • Agropur
  • Aliments Ultima
  • Amaro
  • Bridor
  • Biscuits Leclerc
  • Boulangerie St-Méthode
  • C.A.M.S Terres-Noires
  • Cordon Bleu /JR Ouimet
  • Corporation Tomasso
  • Eau de source Labrador
  • Fromagerie Lemaire
  • Krispy Kernels
  • Lassonde et Fils
  • Les Atocas d’Arthabaska
  • Les Mets du Commensal inc.
  • Les Restaurants Pacini
  • Les Rôtisseries St-Hubert
  • Métro inc.
  • Molson Canada
  • Multi-Marques inc.
  • Natrel
  • Provigo-Loblaws
  • SAQ
  • Sobeys
  • Etc.


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