Zins Beauchesne and Associates can help you develop solid marketing strategies or a comprehensive marketing planning or strategic marketing planning process.

Zins Beauchesne and Associates can also provide you with customized services that are tailor-made to your specific needs.

MARKETING STRATEGIES AND PLANNING

Strategic Diagnostics

• Market studies
• Competitive assessments
• Strategic and marketing benchmarking
• Analyses of client portfolios (estimates of client value and profitability)
• Assessments and analyses of corporate performance, products, services
• Strategic monitoring: markets, trends, competition, technologies, and environment

Development of Comprehensive and Corporate Strategies

• Definition of sales objectives and forecasts
• Market segmentation and prioritization, based on client valuation (CVM)
• Definition of targets (product/market match) and positioning
• Development of positioning and branding / brand image strategies
• Development of aggressive and defensive marketing strategies
• Growth strategies (increase in market share, development of new markets, geographic expansion, globalization)
• Strategies for market penetration, development of niches, diversification

Development of Operational and Support Strategies

• Analyses of product/service portfolios
• Product-mix strategies
• Strategic brand analyses
• Branding strategies
• Assessments of brand equity
• Brand positioning
• Pricing strategies
• Definition of sales and distribution systems
• Customer service strategies
• Client-side strategies
• Relational marketing and customer relationship management (CRM)
• Communication and advertising strategies
• Web strategies

Planification

• Drawing up strategic and marketing plans
• New product / new concept launch

Organization, Implementation, and Control

• Assistance in implementing marketing plans (organizing, dissemination, training, budgeting, fine-tuning)
• Measurement and evaluation of the marketing strategies and plan performance
• Help in setting up a client organization