Over the years, numerous clients have trusted our firm for interventions in the Tourism sector

 

The tourism industry is a fascinating field that is growing all over the world. However, tourism trends are constantly changing, especially in regard to client profiles and behaviours and the product and experiential offer. Zins Beauchesne and Associates works with players of every kind in the tourism industry, from individual businesspeople, to public agencies, tourism offices, and industry or regional associations. Zins Beauchesne and Associates also offers personalized services to address the specific needs of the situation - be it deciding on an investment project, analyzing the market and market potential, marketing planning or business development.

Most Frequently Requested Services

Tourism Development PlansStrategic Marketing Plans
  • Offering diagnoses
  • Main thrusts of development
  • Development and promotion of assets and attractions
  • Product set-up and accessibility
  • Development plan (local or regional)
  • Development plan (sector)
  • Definition of objectives
  • Analyses of markets and potential customers
  • Identification of target markets
  • Support strategies: offering, tourist welcome facilities, travel information
  • Tour packaging strategies
  • Distribution and sales strategies
  • Communication strategies
Communications PlansInternational Marketing Plan
  • Definition of communication objectives
  • Target audiences
  • Main thrusts of communication
  • Media mixes
  • Electronic marketing and Internet strategies
  • International marketing plans
  • Branding strategies / brand image development
  • Pre-Feasibility and Feasibility Studies:

  • Tourist attractions
  • Accommodations
 
Zins Beauchesne et associés est une firme d'experts-conseils en marketing, développement et innovation.