 Over the years, many technology, Web and telecommunications organizations have trusted our firm Technology, telecommunications and Web companies must constantly innovate to remain among the leaders. This is also true for organizations wishing to evaluate their technological innovation in order to transfer or to obtain a commercial license. Several Challenges for Commercial Success - The new products and services must reflect the current expectations of decision makers and early adopters to quickly reach a significant proportion of customers
- The commercial strategies must also be reviewed and be creative to adapt to a changing environment
Zins Beauchesne and Associates has the expertise and methods to evaluate potential applications for a variety of customers and market trends. Our experience in these areas enable us to assist innovators in order to transform their business model taking into account the new market realities. For Companies that Continually Develop New Solutions Zins Beauchesne and Associates provides services to evaluate the commercial success of an innovation throughout the development process from concept testing, to the specifications and product features, solutions and services. Our short-term interventions can be integrated with the stage-gate process. These interventions in marketing research can guide the product or solution development according to market expectations and significantly increase the chances of success. Our team of specialists in technology marketing also includes engineers and professionals in product development. Zins Beauchesne and Associates provides customized services to technology organizations in order to help them: - Assess the market potential of an innovation
- Understand the customer needs, expectations and satisfaction as well as changes in demand for new markets
- Define the best marketing strategies (product, price, promotion / advertising, distribution)
- Identify a suitable positioning for an effective marketing plan
- Increase their sales and performance
- Grow in foreign markets
- Develop and market new products and services
Experienced in several specializations of technology, from Web 3.0, web-based applications, wired and wireless telecommunication networks to embedded systems, technology platforms related to the video gaming industry or cell phones and even innovations in artificial intelligence, our team of professionals remains on the lookout for technological developments in a commercial context. Our expertise of the different approaches to market analysis provides our clients with creative marketing strategies and business model innovators. Our team of professionals can assist you to effectively: - Organize and support higher management and business units in strategic planning leading to an innovation strategy
- Execute a transfer of knowledge and methods to perform systematic and comprehensive market analyses
- Conduct preliminary and detailed studies of innovations to reduce risk and allow access to financial investments
Most Frequently Requested Services By Technology, Web And Telecommunications Companies - Technical and marketing or feasibility studies
- National and international market studies
- Segmentation and market potential analysis
- Customer satisfaction studies
- New concept or product testing
- Marketing strategies and planning (product strategy, pricing strategy, promotion, communication and advertising strategy, distribution strategy)
- New product management
- Strategic planning
The Various Areas Of Technology, Web And Telecommunications With over 25 years of experience, our team of professionals is able to understand the issues of your business area and the many potential customers within your reach. We have made interventions in the following specialized areas: Technological innovations: the Semantic Web, Web 2.0 and 3.0, natural language and voice recognition as well as new technologies in artificial intelligence and expert systems. 2-D and 3-D technologies as well as visualization and simulation - Training Management (e-learning, e-training)
- Computer-aided design (CAD), computer-based training (CBT)
- Image processing, digital display
- Video gaming industry
- Movie industry and web-tv
- Simulator for several industries
Software applications and business solutions - Knowledge and collaborative management, information management, electronic content management, content management systems (CMS), ISO 9000, ISO 14000, ISO 17799 standards mangement
- Enterprise resource planning (ERP), inventory, asset and supply management, e-commerce management, human resources management, financial and performance management, business intelligence (B.I.), customer relationship management (CRM), customer service management (helpdesk) and call center
- Advanced operations management, scheduling management, automation management supply-chain management (SCM), manufacturing execution systems (MES) and preventive maintenance management
- Environmental Management
- Software development, software engineering (EAI – IDE), workflow management, networking and computing management
- Datamining and warehousing management
- Security management and intrusion
- Urban and road infrastructure management
- Transport and vehicle fleet management
- Managed care applications, care plan, autonomy measurement, surgical management system and several other applications in the health sector
Telecommunications - IP network and wireless local area network, IEEE 802.11 standard (Wi-Fi, Blue tooth)
- Cable broadcasting and others
- RFID and wireless sensors
Platform, geomatics and systems - Embedded systems
- Open-source solutions
- Biometrics
- Intelligent systems and robotics
- Range finding
- Specialised equipments
Value-added services - Partial or complete outsourcing
- Transforming traditional models in renting license or SaaS (Software-as-a-Service) models
- Evaluating the relevance of a service bureau for various solutions
- Internet services to complement your products and applications
The Economic, Government and Community Skateholders in the Technology, Web and Telecommunications Sector The organizations involved in the technology, web and telecommunications sector use our services specifically to: - Identify the industrial trends and clusters
- Present value chain players in the technology, web and telecommunications sector
- Analyze technology parks or sectors related to the strengths of a region
- Understand the dynamics of technology in industries and its ability to act as a lever of productivity
- Make business portraits and diagnoses
- Assess the economic spin-off benefits of investing in this sector
- Analyze the company needs in terms of marketing, R & D, financing, training , etc.
Our team of professionals also includes economists with proven expertise in economic development. Contact Josée Courville
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