Over the years, numerous clients have trusted our firm
for interventions in the Retail sector

 

The retail sales industry is constantly changing. Such factors as our aging population, our lack of free time and hectic pace of life, better informed and more demanding consumers, increased competition, the arrival of major players, and mergers & acquisitions have accentuated the concentration and erosion of brands, generated recruitment problems and complicated the retention of a qualified and motivated labour force.

All these trends have forced businesses, cities and commercial arteries to innovate and develop news ways of doing business: hyper-segmentation, loyalty programs, personalized services, new store concepts, better designed store layouts, the launch of new technologies, e-commerce and Web strategy development, partnerships between businesses and leisure activities ("fun shopping", "lifestyle retailing"), etc.

With nearly 25 years of experience in the retail sales industry, solid expertise and proficient teams, Zins Beauchesne and Associates has all the necessary tools and skills to help you meet your business challenges.

Most Frequently Requested Services

Marketing ResearchAnalysis and Diagnoses
  • Studies of target customers (profiles, behaviours, perceptions)
  • Market assessments
  • Customer satisfaction and expectation ratings (monitoring and benchmarking studies)
  • Service quality ratings
  • Positioning analyses of stores/branches, concepts, products and services
  • Marketing tests of stores/branches, concepts, products, services and pricing
  • Business location studies
  • Studies on customer points of origin
  • Impact studies
  • Structural analyses of the market, the industry and the competition
  • Benchmarking and best practice studies
  • Identification of development opportunities
  • Strategic marketing diagnoses
  • Sector-based analyses and diagnoses
Marketing StrategiesStrategic and Marketing Planning
  • Comprehensive marketing strategy overhauls
  • Determination of target markets
  • Product and marketing mix strategies
  • Customer service strategies and customer relationship management
  • Pricing and policy strategies
  • Distribution and sales system strategies
  • Communication, promotion and advertising strategies
  • Branding strategies
  • Strategic plans
  • Development plans
  • Marketing plans and programs
  • Communication, promotion and advertising plans
  • Business plans
  • Innovation strategies