Over the years, numerous clients have trusted
our firm for interventions in the
Health Care and Social Services sector

 

The current restructuring of Quebec's health and social services network has led to major changes in the organization and delivery of healthcare structures and services and in the habits of Quebecers. Over the past few years, Zins Beauchesne and Associates has been very involved in this field as a result of the many mandates it has conducted with various health and social service agencies and businesses. In fact, the professionals at Zins Beauchesne and Associates developed survey questionnaires used by a number of health and social service agencies to rate customer satisfaction and expectations, which were later used by several CSSSs, CLSCs, CHSLDs and hospitals.

Zins Beauchesne and Associates can serve you by delivering user expectation and satisfaction ratings, perception surveys, and solid approaches to improve the quality and nature of your services. We can help you find innovating new ways of serving your clients, adapting your services, and developing communications that meet your user needs and expectations.

Most Frequently Requested Services

Marketing and Social ResearchMarketing and Service Strategies
  • Client expectation and satisfaction ratings
  • User behaviour analyses
  • Quantitative and qualitative needs assessments
  • Perception analyses
  • Multidimensional market segment analyses
  • Service concept testing
  • Advertising testing
  • Advertising and communication campaign assessments
  • Brochure, flyer and training material testing
  • Pricing and fee receptivity analyses
  • Development of pro-active strategies for adapting to change or affecting change
  • Determination of target audiences and customers
  • Definition of objectives
  • Definition, analysis, implementation, and assessment of service strategies
  • Definition and assessment of communication and information strategies
Strategic and Marketing AnalysesDevelopment and Planning
  • Prospective analyses of the relevant environment and its influence on users and services
  • Changing environment analyses
  • Analysis and management of issues, threats and opportunities for the organization
  • Benchmarking and best practice studies
  • Strategic plans and annual planning
  • Control systems and service and communications strategy assessments
  • Service portfolio management
  • Development of new services and markets
  • Communications, advertising, and information strategies and programs