Over the years, numerous clients have trusted our firm for interventions in the Food Industry
 

The food industry has recently undergone significant changes that have affected every aspect of the industry: production (the development of new methods, productivity gains, safety and traceability requirements), processing (the development of new products and technologies), distribution (globalization, computerization, concentration of players), consumption (the growing interest in ethnic and exotic dishes, organic foods, small portions and prepared meals).

As a result of this ever-changing environment, various industry players must adapt while considering their unique specificities. To this end, Zins Beauchesne and Associates supports businesses and agencies in various territories (regions, municipalities) to identify their development potential and build innovative strategies that can fulfil that potential.

Zins Beauchesne and Associates is regularly called on to work on:

Whatever your challenges - business growth, consolidating a competitive positioning, or developing new markets or innovation capabilities - Zins Beauchesne and Associates can help you meet those challenges by becoming your food industry partner.

Most Frequently Requested Services

Marketing ResearchAnalysis and Diagnoses
  • Market studies (profiles, behaviours, perceptions) and market potential segmentation analyses
  • Market assessments
  • Customer satisfaction, perception, and expectation ratings
  • Service quality ratings
  • Positioning studies on concepts, products and services
  • Concepts, product and service, pricing, packaging and consumer preference testing
  • Brand image measurement
  • Studies on customer points of origin / location studies
  • Structural analyses of the market, the industry and the competition
  • Benchmarking and best practice studies
  • Identification of development opportunities
  • Strategic marketing diagnoses
  • Sector-based analyses and diagnoses
Marketing StrategiesStrategic and Marketing Planning
  • Corporate marketing strategy
  • Identification of target markets
  • Product positioning and branding strategies
  • Product strategies and new product management
  • Pricing policies and strategies
  • Distribution and sales system strategies
  • Communication, promotion and advertising strategies
  • Customer service or customer focus strategies
  • Strategic plans
  • Marketing plans and programs
  • Communication, promotion and advertising programs
  • Business plans
  • Development plans
  • Innovation strategies and integrated innovation management