Businesses and agencies that offer consumers products and services must contend with an increasingly turbulent environment where their customers are constantly wooed by the competition or have increasingly specific and changing needs and very high expectations.
Zins Beauchesne and Associates offers decision-makers from these businesses and agencies the assistance of its seasoned team of experts in the area of marketing research, marketing strategies and planning, strategic or development plans and innovation, so they can better understand and assess their target markets and customers, develop successful marketing and branding strategies, and increase their firm's innovation capabilities.
| Marketing Research |
Analyses and Diagnoses |
- Studies of target customers (profiles, behaviours, perceptions) and market segmentation analyses
- Market assessments
- Customer satisfaction and expectation ratings
- Service quality ratings
- positioning analyses of concepts, products and services
- Concept, product and service testing
- Brand image measurement
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- Structural analyses of the market, the industry, the competition and development opportunities
- Benchmarking and best practice studies
- Identification of development opportunities
- Strategic marketing diagnoses
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| Marketing Strategies |
Strategic and Marketing Planning |
- Overall strategies and identification of target markets
- positioning and branding strategies
- Product / service strategies and new product / service management
- Customer-service and customer-loyalty building strategies
- Pricing strategies and policies
- Distribution and sales system strategies
- Communication, promotion and marketing strategies
- International strategies
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 - Marketing plans and programs
- Strategic planning
- Business plans
- Innovation strategies and integrated innovation management
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