A team of seasoned experts driven by public
and corporate decision makers

 

Renée Dubé, M.Sc.
Partner, Zins Beauchesne and Associates


Renée Dubé holds a Bachelor's degree in Business Administration and a Master's degree in Marketing Research from Montréal's école des hautes études commerciales. She joined Zins Beauchesne and Associates in 1990 after working as a marketing analyst for a private corporation and a marketing coordinator for a public agency. She became a partner in 1998. Ms. Renée counsels businesses and organizations on market segmentation, customer profiling and analyses, positioning analyses, as well as expectation and satisfaction measurements. She has acquired extensive marketing research and planning expertise in a variety of sectors, including retail, agri-food, consumer services and marketing services.

Ms. Dubé has over 15 years of experience advising corporations and organizations such as Sobeys, Loblaws, Metro Inc., Molson Canada, SAQ (Québec's liquor commission), Westcliff, Ivanhoe, Cominar, Jean Coutu Pharmacies, Proxim, Bell, Hydro-Québec, Loto-Québec, CBC/Radio-Canada, the National Bank of Canada, Desjardins, as well as government departments and agencies such as Tourisme Québec, Tourisme Montréal, Ottawa Tourism, Parks Canada, etc.

She has earned a solid reputation in marketing research and receives regular requests to comment as an expert from La Presse, Le Devoir, Le Soleil, Les Affaires, Radio-Canada and Télé-Québec. She also speaks at conferences organized by the International Research Institute and by various professional associations and chambers of commerce.

Ms. Dubé is the partner in charge of marketing research at Zins Beauchesne and Associates. She analyses and defines informational needs and then translates these into research designs and methodologies, strategic requirements and recommendations. Most of the studies she supervises include large samples, complex issues and questionnaires, and adaptable methodologies with sound scientific bases.

 
Zins Beauchesne and Associates is a consulting firm specialized in marketing, development and innovation.