A team of seasoned experts driven by public
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Michel Zins, Ph.D.
President, Zins Beauchesne and Associates


Michel Zins, President and Senior Consultant of Zins Beauchesne and Associates, holds a post-doctoral certificate in Marketing Research from the University of California's (Los Angeles) Graduate School of Management, a Ph.D. in Marketing from Université Laval (Québec City), a doctorate in Economics and Business Administration from the University of Aix-Marseille - Institut d'Administration des Entreprises (IAE) in France, and a Master's degree in Marketing from Université de Sherbrooke in Québec.

He has 30 years of research, training, and consulting experience working on national and international projects for a broad range of organizations, including private corporations, federal and provincial government departments and agencies, and not-for-profit organizations.

Mr. Zins's clients include government departments and agencies, as well as large private corporations, including:

  • Banque Nationale, Bell, Bombardier, Desjardins, Gaz Métropolitain, General Motors, Goodyear, Intrawest/Tremblant, Loblaws/Provigo, Sobeys, Telus, etc.
  • Business Development Bank of Canada (BDC), CBC/Radio-Canada, Industry Canada, Energy, Mine and Resources Canada, The Canadian Institute of Chartered Accountants, Hydro-Québec, Investment Québec, the Quebec Liquor Board, and Tele-Québec, TVO/TFO, World Tourism Organisation, Canadian Tourism Commission, Travel Alberta, Ottawa Tourism, Tourisme Montréal, Tourisme Québec, Resort of the Canadian Rockies (Lake Louise, Mt Ste. Anne), Parks Canada, Loto-Quebec, etc.

His areas of expertise include strategic and marketing planning, development plans, innovation management, as well as positioning and branding strategies.

Mr. Zins began his career as an academic researcher and professor and was a tenured professor and the chairman of the marketing department at Université Laval from 1981 to 1984. He has also conducted research at the Graduate School of Management (UCLA) and taught at the Université de Québec's école nationale de l'administration publique (ENAP), the Université de Montréal's école Polytechnique, the Institut de tourisme et d'hôtellerie du Québec (ITHQ), the Centre d'étude et de Recherche appliquées au management at the university of Sophia Antipolis-Nice (France), and the University of Aix-Marseille's Institut d'Administration des Entreprises (IAE) in France.

He has lectured at many conventions and seminars and published dozens of papers in Québec, in Canada, in Europe and in the United States. He has spoken before the American Marketing Association, the European Marketing Academy, the International Council for Small Business, the Tourism and Travel Research Association, the Association for Consumer Research, and the European Society for Opinion and Market Research, among other groups.

He has written two French books: Recherche en marketing, co-written with Jean Perrien and Emmanuel Chéron, and Marketing du tourisme, co-written with Gérard Tocquer. He has also published articles in the Journal of Consumer Research, the Journal of Leisure Research, Revue Française du Marketing, Revue Commerce, and Revue Gestion.
 
Zins Beauchesne and Associates is a consulting firm specialized in marketing, development and innovation.